I live in the Washington, DC metro area and have been hearing a lot about TI calculators lately with their donations to the Smithsonian's National Museum of American History:
http://www.washingtonpost.com/wp-dyn/content/article/2007/09/30/AR2007093001332.html?hpid=sec-tech
http://americanhistory.si.edu/news/pressrelease.cfm?key=29&newskey=604
Even on local TV there has been some coverage of this event, with reference to TI making the first portable electronic slide rule (although we would like to think that honor goes to the HP35).
Ironic considering this should be the year of the 35!