I have several. Drug company calculators. Some are partially filled with liquid!
Drug companies in the U.S. are going to stop giving out any pens, toys, etc. with brand names. Those drug logo calculators, etc., will be no longer be allowed after January 1, 2009.
Is it already 1st of April?
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Those drug logo calculators, etc., will be no longer be allowed after January 1, 2009.
Good to hear. I worked in a military hospital my last years in the AF, and when the drug reps came to town, I couldn't believe the stuff they gave away...tables full of it...mugs, cups, writing tablets, pens, pencils, three ring binders, mousepads........
And you know who pays for all that stuff.
Regards, Hal
Quote:
Drug companies in the U.S. are going to stop giving out any pens, toys, etc. with brand names. Those drug logo calculators, etc., will be no longer be allowed after January 1, 2009.
Could you provide a source for this, please?
My wife used to be a tradeshow coordinator, and I visited her once when she was helping with a medical devices tradeshow. I could NOT believe how much stuff they gave away. I mean, full-on suitcases full of stuff. Backpacks, notebooks, fancy calculators, small cameras, MP3 players, etc. I have never seen so much swag given away than at that conference, and I hear it's the same for all medical industry tradeshows...
Unbelievable.
Thanks,
Bruce
Yes, here is the link to the new guidelines issued by the pharmaceutical industry:
http://www.phrma.org/files/PhRMA%20Marketing%20Code%202008.pdf
It includes lots of new changes and restrictions, but you'll note that the "giveaways" will be gone.
Michael
Once, I was waiting at my doctor's surgery when a bloke came in and asked the receptionist if he could see doctor so-and-so.
"Do you have an appointment?" the receptionist asked.
"It's alright, I'm a reptile" came the response.
He didn't have a suitcase full of freebies but he did have a nice suit. :-)
Now, I'll be watching to see if the price of medicines goes down without the pens.... I'm not holding my breath.
It's just a voluntary code. There is no legal authority to make the giveaway of these trinkets not "allowed." I doubt we'll see much in the way of changes.
(Full disclosure: I am a health care practitioner, who happens to receive the occasional disposable pen, and not much more. But we'll see . . .)
Edited: 26 Dec 2008, 6:26 p.m.